Select Rental Car Page

Created an A/B experiment to optimize the car selection page for a major car rental agency. The goal was to introduce an all-new way of merchandising cars by introducing "Shelves" - recommending vehicles based on pre-determined categories.

Control (Default page): Vehicles listed out on the page.

Challenger: Vehicles are grouped into shelves. Upon clicking of the vehicle, the vehicle box is expanded to include additional details. Users can scroll through the shelves by clicking the arrows on the right.