Car Rental Packages Page

Created an A/B/C experiment to optimize the packages page for a major car rental agency. The goal was to increase the take-rate and ancillary revenue by redesigning the look and functionality of the extras page.

Control (Default page): All extra packages are listed out on the page

Challengers: Extra packages are separated into 4 clickable tabs. The tabs can be navigated by either clicking the arrows or the tab headers.